2012年3月20日 星期二

L'Odyssée de Cartier TV Adv



Cartier launched this 3mins 30seconds advertising on 5th, March 2012 worldwide to celebrate the jewellery house’s 165 years of history. It is about a journey between dream and reality

It is very rare that a company will use so many resource to film a advertising like a movie. Also, the company bought a whole advertising premium time slot for it's premiere.

The production of this adv is very serious and the music is beautiful. It has more than 5 millions views on Youtube. It is a very successful adv for brand image.

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