Ezaki Glico - アイスの実 ADV

This is a TV adv of Glico's product - アイスの実. They used AKB48 - the most popular idol group in Japan as the imgae girl.

This advertising lead to great response in Japan and also between the AKB48 Fans all over the world. Since one of the girl in the TV adv is a new face who has been calmed as new AKB48 member but actually she is a CGI composite of various features of six existing members.



Glico also post a making of the CG girl online which get many views.

This campaign is very success to create noise and attract some non AKB48 fans to search this TV adv.