Fuji X100 Camera Print Advertising (Hong Kong)

Fujifilm is one of the Japanese and world's largest photographic and imaging company. FINEPIX X100 digital camera was launched in March 2011. It is one of the cameras in Fujifilm camera X series. From Fujifilm website, X series is “Masterpiece of groundbreaking technology has been embodied in a traditional chassis of ergonomic perfection.”

The theme of X100’s Hong Kong advertisement is “浪攝流”. They implied two famous Japanese photographers Moriyama Daido and Araki Nobuyoshi’s style in the advertisements. Araki Nobuyoshi is famous for his erotic nudes and sensual flower studies, his photos and artworks challenges taboos and unabashedly confronts complex subject matter, most markedly sex and death.

As X100 is a professional and premium camera, its target customer is people who have advance knowledge of photography but not beginner. That’s why Hong Kong’s advertiser chooses to use Araki Nobuyoshi and Moriyama Daido as the theme of advertisement.

The advertisement is quite success for diverting the audiences to link Araki with X100. Although it is intentionally mislead audience.

Also the elements in advertisement are controversial like nude woman, tattoo and the words in the quoting about “3P”.

TOYOTA ReBORN Camping

ReBORN Camping is Japanese Car company TOYOTA yearly camping. The aim is to promote the fun of driving again in Japan. The slogan of the camping is 「FUN TO DRIVE, AGAIN.」. It included a series of advertising.



In this Doraemon series advertising,the famous Japanese comic Doraemon goes life!And Toyota made waves by casting Japanese heartthrob Satoshi Tsumabuki as Nobita-kun in its live-action Doraemon commercials and even more impressive with film star Jean Reno playing the role of Doraemon!

The cast of live-action Doraemon commercial cast is very impressive and create great reaction in Japan. Also the content of the commercial is very enjoyable.

McDonald - Come as you are interactive event

McDonald’s made an interesting interactive photo box in the Parisian business district La Défense.The photo box takes pictures of people and it can be send to your email, get printed and show on the interactive screen.

It is very creative and fun way to promote the brand. This interactive way cheer up the people who can join it and also the passers-by. The concept is very nice and new!

Source:http://www.adverblog.com/2012/03/08/mcdonalds-come-as-you-are/

Sisley Fall 2010 Advertising Campaign by Terry Richardson

Sisley is a fashion brand under Benetton Group. Same as it mother company, the advertising of Sisley also full of controversy.

Terry Richardson is worldwide famous photographer who is famous for his erotic style. To match with the wild charm style with Sisley. They have been cooperated for many years.

Compare with the old adv of Sisley, the adv of 2010 is not that outstanding.


Source:http://www.fashionising.com/pictures/s--Sisley-Fall-2010-Advertising-Campaign-by-Terry-Richardson-7238-1.html

Softbank - 白戸家 x SMAP TV Adv (5:30mins)

http://www.youtube.com/watch?v=372kNtS3Y9I&feature=player_embedded\

Softbank is one of the largestJapanese telecommunications and Internet corporation. The company has a famous TV series "白戸家" which started from 2007.

In 2011, Softbank announced the "白戸家" CM will starring with the most representative Japanese idol group SMAP. This TV advertising is 5min30s and will only on air for once.

This action is so surprising and will attract the audience who missed the advertising will try to find it online.

Ezaki Glico - アイスの実 ADV

This is a TV adv of Glico's product - アイスの実. They used AKB48 - the most popular idol group in Japan as the imgae girl.

This advertising lead to great response in Japan and also between the AKB48 Fans all over the world. Since one of the girl in the TV adv is a new face who has been calmed as new AKB48 member but actually she is a CGI composite of various features of six existing members.



Glico also post a making of the CG girl online which get many views.

This campaign is very success to create noise and attract some non AKB48 fans to search this TV adv.

SONY NEX-C3 TV Adv

Sony NEX-C3 TV advertising starring with popular actress and model Kitagawa Keiko and a lovely cat. The Advertising is to introduce the new function of the camera.

It is a quite successful commercial with attractive element the beautiful girl and lovely animal. Moreover, it lets audience knows about the function of the camera. Also the background music is very good.